What’s in a domain name? It’s the gateway to your company website, your brand, your image, and synonymous with your reputation. You may want something catchy and memorable, or you may want something descriptive of whatever it is that you’re selling. In either case, you need a domain name. Choosing the right domain name is key. While it’s possible to rebrand in the future, doing so because you didn’t get it right the first time is an uphill battle. Choose Wisely!